First stop YouTube, next stop the world – how creators like Mr. Kate are expanding their biz
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BLACKPINK brought the crowd to their feet at the 2022 VMA’s with ‘Pink Venom.’ Watch the perfectly choreographed performance plus on-brand pink lasers and smoke.
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Soothing videos: The surprising trend capturing Gen Z’s attention
While events and conditions like the rise of social media and ongoing climate change have shaped Gen Z’s spirit of competitiveness and desire to stand out – they’ve also fueled a desire to unwind with familiar and comforting content, like ASMR (autonomous sensory meridian response). With its large library of calming content, YouTube is the go-to destination for escape. Find out how marketers can consider this content-based coping mechanism and the Gen Zers that keep it on repeat to relax.