Hey People, all 👀 on YouTube in 2023! Check out the latest creator economy insights
At a time when linear TV viewership is down and streaming platforms are struggling to build their subscriber base, YouTube’s momentum is only growing1. Tara Walpert-Levy and Jon Youshaei explored why at IAB’s Annual Leadership Meeting.
Creators are now the lens through which we understand mainstream pop culture2. As generations grow up online, creators are becoming household names, influencing culture as the new era of celebrities.
Unique style of storytelling matters more than production value3. That's why YouTube creators flex across Shorts, long-form, vertical and horizontal formats to engage viewers.
Creators are loyal to YouTube. Big or small, creators see YouTube as a home for their businesses, often reinvesting those funds back into the platform.
ONE LAST THING
If you haven’t listened to Like & Describe, YouTube’s official trends podcast, episode 2 is the perfect point to tune in. YouTube’s Culture & Trends team joins creator MatPat to take a look back at 2022’s top videos and creators to predict what will happen this year. Spoiler: MrBeast’s mega-stunts are having a surprising effect on other creators.