Exclusive View
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| Exclusive News |
Here’s what the UK’s loving on YouTube this week
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Sky pulled out all the surprises when they dropped this absolute gem last week. Just short of 37 years (E.T. the Extra-Terrestrial was released on 9 December 1982), E.T. is back on our screens and we’re totally here for it. With over 600,000 views, hundreds of comments, and countless social shares in just one week – viewers love a bit of nostalgia (more about that in our Think with Google article below) while one viewer commented: “Congratulations Sky – you’ve just won Christmas!”. What do you think? We’ll let you decide.
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#YouTubeRewind 2019 has landed!
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| Exclusive News |
You watched, you commented, we listened. Bringing you an all-new #YouTubeRewind for 2019 – packed with what viewers love to watch, backed by YouTube trends data. Immerse yourself in this dedicated Rewind hub where we feature some of the year’s biggest moments, the trends that went viral, and the creators that viewers can’t get enough of. Enjoy.
How to keep Gen Xers watching your ads on YouTube
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| CopyHardNews Edited. |
The rules of engagement: How to keep Gen Xers watching on YouTube
Gen Xers are more connected than you might expect, with 96% active on the internet and 85% using smartphones to find the content they’re most passionate about. And with 75% of this generation – currently in their late 30s to mid 50s – watching YouTube at least monthly, if not daily, they represent a 'ready audience' for advertisers to engage with.
What resonates with this audience? Learn five tips based on different brands’ success stories for how advertisers can reach and connect with Gen Xers on YouTube.
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