see how brands delivered big ad results with our YouTube Works award winners
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| Exclusive News |
This week at Brandcast Delivered, we announced the winners of the 2020 YouTube Works awards. This year’s campaigns demonstrate three key learnings: brands can help drive broader conversations and causes, insights fuel the most relevant, authentic work, and simplicity can be powerful. Congratulations to Bacardi, Samsung, Gillette, Hulu, Apple, Sandy Hook Promise, and Giving Tuesday Puerto Rico! Check out some of the case studies below.
###Nota do Editor, Getulio Igor
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| Exclusive News |
Grand Prix and Creative Innovation: Bacardi. Bacardi identified its audience’s passion for self-expression and leveraged a “secret” YouTube feature to increase its share of voice to 22.1%.
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Grand Prix and Creative Innovation Winner - Bacardi