What the UK watched on YouTube in July — Tokyo Olympics, British Grand Prix, Wimbledon, and more
Here’s what the UK watched on YouTube in July
Tom Daley and Matty Lee secure historic gold! Hello Tokyo I DAY 5 🗼
Our summer got sporty in July with an amazing calendar of events — culminating in the long awaited Tokyo Summer Olympics which kicked off on July 23rd with an opening ceremony full of culture, history, and reverence for those who have been affected by Covid-19. YouTube has partnered with broadcasters around the world to bring viewers over 5,000 hours worth of content. Check out the official Olympics [6.39M subscribers] channel to catch up on all the medals.
###Nota do Editor, Getulio Igor, ###
Creative Spotlight
Channel 4 never fails to disappoint with award-winning advertising for its coverage of the Paralympics. Remember We’re The Superhumans for Rio in 2016? 4Creative are back again for Tokyo 2020 with a filmic trailer that shows the bruises, broken bones, and bravery it takes to be a Paralympic athlete. To be truly inclusive, Channel 4 also uploaded versions with audio description and sign language. Check them out and get excited about the Paralympics, which starts on the 24th of August.