Hey People, check out the winners of YouTube Works 2022
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The winners of the 2022 YouTube Works awards are here. In a tough year, YouTube Works Awards winners turned hurdles into inspiration, reimagined content people already loved, appealed to their audiences 24/7, and spoke authentically to each and every one of their communities. Congratulations to BLK, Kayak, BlendJet, Sheba, Tinder, and Target! Their tried and true approaches garnered a massive response — billions of social media impressions, high incremental conversion rates, and incredible lift in brand recall, just to name a few. Check out some of the case studies below.
YOUTUBE WORKS WINNERS
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Sheba | Grand Prix Award Winner
All cat parents face a universal problem: the 4 a.m. wake up call from their feline friend. Using this insight, Sheba partnered with ASMR artist The French Whisperer to create the calming “4AM Stories.” Not only did it succeed in lulling cat owners back to sleep, but it also drove more than 8 million views in the first four nights. Purrfect.