Hey People, watch YouTube's impact on the future of video from Advertising Week New York
INSIGHTS TO KNOW
A prediction: When the dust from the streaming wars settles, the landscape will look more similar to pre-cable days than it does to today. Viewers are already starting to consolidate around a handful of apps that deliver relevant content. Case in point: with 40% of ad-supported streaming watch time, YouTube is people’s Main Stream.
Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping. You can also read more on what insights were shared during Advertising Week New York on our blog post.
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