Hey People, see Ed Sheeran partner with YouTube #Shorts for “Shiver”
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Walmart connects with consumers by adapting to shifts in behavior | YouTube at Advertising Week New York
Walmart leaned into YouTube during the pandemic to connect with consumers and provide highly relevant and personalized shoppable experiences — a partnership which resulted in a 9000% spike in search. Watch William White, Walmart’s Chief Marketing Officer, and Jill Toscano, VP of Media, share the strategy that resulted in stronger campaigns, higher awareness, greater engagement, and a lift in sales.
Ed Sheeran partnered with YouTube to host exclusive #Shorts of every song off his latest album. See how he challenged the rest of the world to respond with #SheeranShorts.
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Why brands are turning to influencers and what this means for the future of shopping
Whether it’s through product reviews, clothing hauls, or personal stories — creators offer shoppers inspiration, making them important partners for brands. By working with creators, brands can forge personal connections with customers, reach more diverse audiences, and encourage people to continue searching for products or services away from YouTube. Find out how top brands such as Ritz, Madewell, and Schick have successfully engaged creators to help increase awareness and sales of their products through YouTube creator product reviews, clothing hauls, personal stories, and more.