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Here’s what the UK’s loving on YouTube this week
Heard of YouTube creator Emma Chamberlain? Well, you have now. Known for showing her super authentic style, viewers adore her and brands do too (check out Louis Vuitton's videofrom their Fall-Winter 2019 show). In this video, Emma marks ‘National Self-Care Day’ with a truck load of coffee, delicious treats and a trip to the beach. Dive in, watch, and let’s embark on self-care day everyday. #Mood
Learn how ‘Fenty Beauty by Rihanna’ shook up the industry and delivered beauty for all
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Rihanna’s beauty line was the biggest beauty brand launch in YouTube history back in 2017. This launch also highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Sandy Saputo, Chief Marketing Officer at Kendo Brands, which includes Fenty Beauty, shares the inside story and lessons she learnt along the way.
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